I recently attended the Integrating Media half-day conference and heard from Brant Collins (CEO of Station X), Natalie Ghidotti (Principal of Ghidotti Communications), and Paul Strack (President of CustomXM) on "old-school strategies using new-school tools." Nearly 50 people from various businesses attended, and the event was a total success from my perspective.

Below is one of the videos that was shown. The description poses the questions, "Is social media a fad? Or is it the biggest shift since the Industrial Revolution?" Take a look and consider the implications...for your life in general and for your business or organization.

How can you use this exponentially growing phenomenon...

• to build upon existing relationships?
• to start new relationships?
• to improve your business?
• to help someone in need?
• to spread an important message?